Latest Stories

05 / 05 / 20


Let’s talk about negotiation… A real story here: I had a cup of wine but I don’t drink alcohol and I wanted a bar of chocolate – please don’t ask how this happened. Guess what…

23 / 04 / 20

The Future of Production Enforced Through Social Distancing

The world as we know it has changed. And this change has affected everything from the petroleum industry to the advertising industry.   Just two months ago, the most obvious answer to creating a television commercial…

25 / 03 / 20

How Coronavirus will Enforce Digital Transformation

One minute you are hanging out with your friends and colleagues, the next minute you are required to stay at home because of Social Distancing.    The last two weeks have been an eye-opener in Nigeria.…

17 / 03 / 20


Trendjacking may sound novel, yet another buzzword in the marketing world of many buzzwords. Despair no further, trendjacking is simply the art of utilizing a trend to suit the marketing desires or needs of your…

28 / 02 / 20


Ever walked into an office at 9 am and most people aren’t on their seats? And no, most of them didn’t come late either. Yes, they got to work on time but are scattered everywhere…

17 / 02 / 20

The Role of Senior Management in Boosting Staff Morale

Why is it so important to boost morale in the workplace? If you popped this question into your Google search bar, you’ll be welcomed with a pool of reasons but it all boils down to…

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