Nostalgia marketing has become increasingly popular in recent years, as businesses look to tap into consumers' fond memories of the past. By evoking feelings of nostalgia, brands can create a powerful emotional connection with their…
Nigeria is home to a diverse range of brands, from local SMEs to multinational corporations. However, the country's political climate, particularly during election seasons, can have a significant impact on these brands' operations and bottom…
The Brief: Organize the first official event in Lagos by Basketball Africa League to celebrate their achievements, and usher in the new basketball season. Livespot was tasked with the role of branding, merch production, operations…
The rules of brand building have objectively changed as experience has become central to success for brands and for the marketers who manage them. Today, brands grow by making people’s lives better and in the…
Renowned creative collective, Livespot360 have announced a slew of new cutting-edge formats set to transform digital experiences forever. These innovations will cut across entertainment and experiential marketing, as LiveSpot360 seeks to use innovation to transcend…
Humans on the internet. They are the reason anything will go viral on social media. They are the personas we study endlessly trying to figure out how they think so our brand can be the best…
