The Brief: Organize the first official event in Lagos by Basketball Africa League to celebrate their achievements, and usher in the new basketball season. Livespot was tasked with the role of branding, merch production, operations and logistics, entertainment and event management.
The Solution: Livespot transformed a restaurant space into a basketball-themed venue. The venue was set up to have spaces for engagement, networking experiences, general viewing and photo opportunities. A curated guest list of current and past top Basketball league players; BAL and NBA Stakeholders, and celebrities enjoyed taking interactive photos with props like a basketball court-inspired photo wall, a Hennessy basketball wall and a basketball free throw booth. Guests were also treated to Hennessy-infused cocktails as well as finger food. The idea was for guests to have a one-of-a-kind fun experience, be educated about the sport and most importantly, create content that helps the BAL and NBA further create awareness and ultimately build a community.
The Result: The event’s content creation was outstanding, with over 250 attendees sharing moments from the night.
See more photos below:
Nostalgia marketing has become increasingly popular in recent years, as businesses look to tap into consumers' fond memories of the past. By evoking feelings of nostalgia, brands can create a powerful emotional connection with their…
Nigeria is home to a diverse range of brands, from local SMEs to multinational corporations. However, the country's political climate, particularly during election seasons, can have a significant impact on these brands' operations and bottom…
