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Insight: Why Brand Budgets are Expanding Beyond A-List Celebrities to Niche Creators
Insight: Why Brand Budgets are Expanding Beyond A-List Celebrities to Niche Creators

Discover why modern brand budgets are expanding to blend celebrity star power with highly engaged niche creators, and how data is restructuring the pipeline.

10/06/2026 — Culture
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Africa's Creators Are Shifting Short-Term Trends to Long-Term Businesses
Africa's Creators Are Shifting Short-Term Trends to Long-Term Businesses

Relying on a viral video to make a living is a quick way to burn out. Discover why the best African creators are shifting from short-term trends to long-term business assets that actually last.

09/30/2026 — Creative
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NBC at 75: Building an Experience Around 75 Years of History
NBC at 75: Building an Experience Around 75 Years of History
09/21/2026 — Case study
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Will African Creatives Bet Big on Intellectual Property? — In Conversation with CNBC Africa
Will African Creatives Bet Big on Intellectual Property? — In Conversation with CNBC Africa
09/02/2026 — Case study
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Africa’s Experience Economy Is Entering Its Execution Era: What H1 Taught Us About Q4
Africa’s Experience Economy Is Entering Its Execution Era: What H1 Taught Us About Q4
09/02/2026 — Case study
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The Rise of Africa’s Creator Economy From Attention to Ownership
The Rise of Africa’s Creator Economy From Attention to Ownership
08/21/2026 — Case study
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How Livespot360's Event IPs Are Driving Tourism Through Africa's Creative Economy
How Livespot360's Event IPs Are Driving Tourism Through Africa's Creative Economy
07/28/2026 — Case study
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Darey Art Alade Joins the Recording Academy's 2026 New Member Class
Darey Art Alade Joins the Recording Academy's 2026 New Member Class
07/12/2026 — CEO's Desk
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Corporate Event Production in Lagos: How Livespot360 Delivered All On's 10th Anniversary Celebration
Corporate Event Production in Lagos: How Livespot360 Delivered All On's 10th Anniversary Celebration
07/09/2026 — Case study
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Livespot360 Announces Entertainment Week Africa 2026, a Leading Creative Economy Conference and Market in Lagos
Livespot360 Announces Entertainment Week Africa 2026, a Leading Creative Economy Conference and Market in Lagos
07/07/2026 — Culture
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