What does it take for Africa’s creative economy to move from global recognition to lasting economic value?
In this conversation with BBC News Uk, Livespot founders Deola and Darey Art Alade explore the next chapter of the continent’s creative industries, discussing ownership, intellectual property, infrastructure, distribution, entrepreneurship and the systems required to build sustainable creative businesses.
Drawing on nearly two decades of building platforms across entertainment, production and live experiences, they share why Africa’s greatest opportunity extends beyond exporting talent to owning the value it creates.
Listen to the full conversation
Related reading: more from the CEO’s Desk · Q&A with Deola Art Alade · the next chapter of Africa’s creative economy
Deola Art Alade is the co-founder and Group CEO of Livespot360 (360CO), the culture and creative infrastructure company behind Entertainment Week Africa, Detty December Fest and Women Driving Culture. Read more from the CEO’s Desk.