Born in Africa Festival
Portfolio

Access Bank Born In Africa Festival (BAFEST)

Brief: Develop a global event that encompasses Music, Art, Film, and Fashion, with the aim to showcase parts of the African culture to the world.

The Solution: With a vision to retell the African story through an exposé of a myriad of African talents, we launched the largest festival in Nigeria in December 2018 named Born in Africa Festival. Forming a strategic alliance with Access Bank, we themed the event​ “GIVING THE WORLD ACCESS TO AFRICA”. 

Result/Impact: With over 20,000 people in attendance and millions more post-event, we were able to turn international attention to Africa, through the eyes of Nigeria.

 

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