NBA Finals
Project Description
The Brief
Enhance NBA's footprint in the Nigerian market.
The Solution
Organize a themed viewing party in Lagos to bring together basketball enthusiasts and stakeholders for the 2023 NBA Finals.
The Result
The Livespot Entertarium transformed into a theatrical setting, immersing guests in the NBA Finals experience. The viewing party drew basketball fans, stakeholders, influencers, and lifestyle enthusiasts, generating buzz on social media as captivating content, including photos and videos, circulated across multiple influencer platforms.
