Fuze Festival
Project Description
The Brief
Conclude the FUZE Talent Show with a grand finale and promote the adoption of digital onboarding platforms. Expand Stanbic IBTC Pensions' youth clientele through this event.
The Solution
Organize a one-day event featuring elements of urban culture: Art, Music, Dance, Food, Fashion, Entrepreneurship & Technology. Include talent showcases, exhibitions, a marketplace, a pop-up museum space, and other engaging experiences to inspire young Nigerians with diverse talents.
The Result
FUZE Festival, hosted at the Livespot Entertarium and sponsored by Stanbic IBTC Pension Managers, attracted approximately 5,000 young millennials and Gen Z attendees. The FUZE Talent Show, with over 5,000 entries, provided a platform for raw talent from across Nigeria. After a rigorous selection process, 12 finalists won a total of N32 million in cash prizes. The top three in each category showcased their skills at Livespot Entertarium and received cash prizes of N5 million, N2 million, and N1 million, respectively.
