Gate-B2's Temilade Ajayi sits down with Deola Art Alade, the visionary Founder and Group CEO of Livespot360 and Livespot Entertainment.
Rethinking the attention economy lies in purpose-driven creativity—shifting from merely capturing attention to creating experiences that sustain it. Purpose-driven creativity flips the traditional model by helping brands engage audiences on a deeper level, fostering loyalty, trust, and sustained attention.
