Thinking Archives

Which is More Important: What to Say, When to Say It, or Who to Say It To?

Today’s Humor, Tomorrow’s History: How Jokes Become Cultural Landmarks and Punchlines Become Headlines

08/11/2025 — Creative

What we learned about culture from building Entertainment Week Lagos

08/04/2025 — Case study

Good Ideas Are Easy. Good Judgment Is Rare. A clear-eyed perspective on creative decision-making

07/28/2025 — Creative

The Shift Report 2025 Future-Forward Thinking from Across Our Business

07/21/2025 — Case study

Never Bet Against the Human Race: The World is Moving Back to Originality, Authenticity, and Empathy

07/15/2025 — Creative

The ‘Aha!’ Moments: What Fuels the ‘Livespot Did It’ Fire

07/09/2025 — Creative

What Cannes Lions 2025 Reminded Us About Creativity

Cannes Lions 2025 marked a crucial moment of introspection for our industry, as we navigate the need for transformation. The standout work went beyond superficiality or grandeur, instead showcasing personal, generous, and culturally-relevant qualities.

07/01/2025 — Culture