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Rethinking the attention economy lies in purpose-driven creativity—shifting from merely capturing attention to creating experiences that sustain it. Purpose-driven creativity flips the traditional model by helping brands engage audiences on a deeper level, fostering loyalty, trust, and sustained attention.

Entertainment Week Lagos (EWL), an initiative by Livespot360, is gearing up for its second edition, focusing on fostering growth and excellence in Nigeria’s dynamic entertainment and creative industries. The event aims to nurture and upskill talents, build capacity for the entertain....

At Livespot360, every project serves as our canvas, where we apply a touch that transforms the ordinary into a masterpiece, consistently setting new benchmarks for creativity.

Exploring the impact of Nigerian elections on brands and providing guidance on how companies can navigate the political landscape to minimize disruptions and capitalize on opportunities.