BRIEF: TIGER Beer, Singapore’s first locally brewed beer, launched in Nigeria in 2018 and in 2019, the team was introducing a new innovation to the Nigerian market; the Tiger Sleek Can. Tiger Beer engaged the Livespot 360 team for the planning and execution of the event.
SOLUTION: A TIGER Beer event that had the look, feel and persona of the brand hinged on people ‘being uncaged’ and letting out the inner beast in them.
RESULT: Maximum audience engagement and top of mind awareness for the newly released TIGER Beer Sleek Can.
