BRIEF:              TIGER Beer, Singapore’s first locally brewed beer, launched in Nigeria in 2018 and in 2019, the team was introducing a new innovation to the Nigerian market; the Tiger Sleek Can. Tiger Beer engaged the Livespot 360 team for the planning and execution of the event.

SOLUTION:      A TIGER Beer event that had the look, feel and persona of the brand hinged on people ‘being uncaged’ and letting out the inner beast in them.

RESULT:            Maximum audience engagement and top of mind awareness for the newly released TIGER Beer Sleek Can.

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