Heineken UCL Trophy Tour
Project Description
The Brief
Develop an activation plan and event leveraging the UEFA trophy and Puyol's presence in Nigeria for Heineken's Unmissable Moments campaign, aligning with their sponsorship of the UEFA Champions League.
The Solution
A novelty match in Uyo between Team Puyol and Team Okocha, complemented by a UEFA trophy tour in Lagos and Uyo. Enhance the experience with live match viewing, performances by top artists, memorabilia showcases, games, refreshments, and Heineken merchandise giveaways.
The Result
The 30,000-seater stadium was packed for the match, witnessing legendary goals and memorable victories. Post-match activities engaged over 10,000 enthusiastic consumers with UEFA Champions League matches, extending the immersive experience through the Heineken UEFA Champions League Trophy Tour and a variety of entertainment offerings.
