Adidas Lekki Store Launch

adidas set out to open its flagship store in Lekki, Lagos, aiming to strengthen its presence in Nigeria and connect with sport, style, and culture communities. Livespot360 was engaged to design and deliver a 360° launch experience covering creative concept, production, influencer engagement, communications, and guest management.

Under the “Three Stripes One City” theme, we executed a three-phase campaign: Pre-Launch – “Unbox Your Stripes” influencer kits built anticipation online. Launch Day – Four activation zones, a VIP boat cruise for stakeholders, Lagos storytelling, branded tricycle shuttles, ribbon cutting by Lagos State Deputy Governor, live music, immersive product displays, fireworks over the lagoon. Post-Launch – Content and influencer amplification to sustain store traffic.

High social engagement from influencer and attendee content Smooth guest experience through valet, shuttle, and accreditation systems Positioned the Lekki store as a cultural and lifestyle hub for Lagos