Maltina Nickfest
Project Description
The Brief
Seize the Nickfest sponsorship opportunity to cultivate lasting family memories and reinforce Maltina's connection with happiness.
The Solution
Implement a high-impact on-ground campaign tailored to resonate with the brand's audience by establishing Maltina experiential zones featuring key elements that embody the brand's essence.
The Result
The creation of Happy Land, the Happy Mascot characterization, The 15-Minute Happy Show, and The Happyettes garnered immense popularity at the Maltina Nickfest event and successfully engaged over 2,000 family members over the two-day event, enhancing brand affinity and promoting memorable experiences.
