The Falz Experience 1 & 2

Generate significant buzz and raise awareness among online audiences for the Falz Experience while driving ticket and table sales.

Develop a pre-event marketing strategy focusing on Falz's diverse personalities. Utilize user-generated content to showcase these personas, aiming to boost awareness, engagement, and stimulate discussions about the show.

The 5000-capacity auditorium reached full capacity on event day. Social media efforts generated 500 million impressions and organically increased Facebook likes by over 6,000. Media mentions exceeded 75,000, reaching 120 million people. The landing page attracted over 300,000 unique visits, with YouTube views surpassing 1 million. The event trended for weeks and was acclaimed as the standout music event of 2017.