The Brief: The World Economic Forum is an international gathering of elite business, policy and government personalities who meet annually to brainstorm on matters of economy and business in relation to the world. In 2014, Livespot was contracted to produce and manage the gala dinner for the forum’s first event in a West African country.
The Solution: Being a first, this was very significant. The expectations of Nigeria to deliver a quality event and leave a memorable impression on the minds of the political and economic decision-makers in that gathering were high because of its strategic position as one of the world’s fastest-growing economy. Our solution was a 2-hour hybrid event that showcased Nigeria’s beauty, diversity, culture, creative genius, and economic opportunities through the use of music, dance, multimedia, aesthetics, and the overall ambience.
The Result: We executed an event underpinned by several business activations on a global level while supporting the positioning of Nigeria and reflecting its vision and values.