The Brief: Having enjoyed such remarkable growth across Africa and the rest of the world, the UBA team was looking for the best way to celebrate their global presence as well as its people who made it possible through their commitment and dedication to the vision.
The Solution: We created an immersive journey around the world with scheduled stops at key cities in the different regions the brand had achieved major milestones. We achieved this feat of storytelling through the use of multiple entertainment formats like live musical performances, choreographed dance sequences, and standup comedy interludes.
The Result: Executed a night of creative exposition and fun viewed live around the world by over 3 million people.
