The Brief: The African Artist Foundation put together a the Makers Lab Exhibition to celebrate and showcase young visual artists and their works. As the sole sponsor of the exhibition, Livespot was tasked with the responsibility of coming up with an activation that would promote the Tiger Beer brand essence while maintaining the spirit of the exhibition.
The Solution: Livespot created a unique space that allowed guests to uncage themselves by being able to express themselves freely. This was done by creating a “Spray Room” where they could turn plain white t-shirts into art and a mode of expression using spray paints.
The Results: Guests that attended the events were excited by the “Spray Room” and took advantage of the activity to uncage the artists within them. The sponsorship and activation plan also acted as a means to encourage brand interaction and sampling for Tiger Beer.