The Brief: To reinforce Maltina’s philosophy of inspiring happy moments by getting consumers to spend precious fun-filled moments with their loved ones using the 2017 Nickfest sponsorship opportunity.
The Solution: We decided to activate a high impact on-ground campaign by creating Maltina experiential zones with key elements that brought the essence of the brand to life. This led to the creation of Happy Land, Happy (the Maltina happiness mascot), and the Happyettes all of which became a major hit at the Maltina Nickfest event.
1) We achieved 130% of our sales target for the activation.
2) Engaged over 2,000 family members during the two-day event.
3) Happy, the Happyettes and Happyland have since gone on to become recurring elements at Maltina consumer activations across Nigeria.