The Brief: R’n’B Superstar Darey decided to organize a never-before-seen musical experience centered around love. The real challenge was finding the most engaging way to tell the story of love while establishing novelty, premiumness, and creating a vehicle that strongly integrates business collaboration with successful commercial brands.
The Solution: We created a fusion of extreme theatre and musical opera. Nothing like it had been done in West Africa. It was truly breathtaking. Livespot produced the entire event and also managed the sales and marketing campaign which featured reality-star Kim Kardashian.
The Result: We set a new standard in event production and audience engagement. The concert went on to spawn two follow-up concerts: Love Like a Movie 2 – The Love Roller Coaster (featuring recording artiste Kelly Rowland) and Love Like a Movie 3 – Naked: The Revolution (featuring singer-dancer Ciara). We also recorded a number of firsts:
1) The first vertical stage.
2) Achieved the first widescreen indoor mapping by using multiple 35k Christie 3chip DLP projectors.