The Brief: Leveraging its sponsorship with UEFA, Heineken presented the UEFA Champions League Tour in Nigeria. The trophy was accompanied by three-time UEFA Champions League legend, Carles Puyol for a 3-day trophy tour. Livespot was tasked with creating exciting and engaging activation plans for both the consumers and the UEFA global representatives.
The Solution: We decided to play on the current Heineken Champions League campaign, Unmissable Moments, by planning an “Unmissable Match” at the home to the Nigerian Super Eagles, Godswill Akpabio International Stadium, Uyo.
The match was played by Puyol and his team representing Heineken and Nigerian football legend, Jay Jay Okocha and his team representing Shine Shine Bobo (Star). We also held consumer events both in Lagos and Uyo where football fans got to watch live matches with their favourites stars, take pictures of and see football memorabilia and the UEFA trophy up-close while enjoying glasses of Heineken.
The Result: The Godswill Akpabio Stadium was filled to capacity during the Unmissable Match and thousands of football lovers came out both in Uyo and Lagos to hang out with their favourite football stars.