The Brief: The Heineken Live Your Music experience is focused on making the consumer not just attend or watch a music concert, but be a part of creating the experience. Livespot was briefed to create a world-class music activation for the Heineken Live Your Music event.
The Solution: The Heineken Live Your Music event was executed as a high-energy premium party with multiple interactive experiences to keep guests engaged and entertained with every passing minute. The special feature of the night; the Takeover session, provided guests with the opportunity to ‘live their music’ as the crowd had the chance to openly vote for their favourite songs with the Heineken Live Your Music wristbands provided to them at the beginning of the night.
The Result: The Lagos and Abuja events were exceptional depictions of music experiences built on complete consumer satisfaction. We engaged over 2000 consumers across both locations.
