GULDER: The Red Night Experience
Success is a journey, not a destination. The doing is often more important than the outcome -Arthur Ashe
In line with its new consumer campaign; “Own Your Journey”, Gulder is organising a series of Red Night Parties where consumers can unwind, socialise and get rewarded for their hard work while giving some others the opportunity to start that journey to success.
The first of the series kicked off in Lagos at the LTV grounds where Livespot360 handled the branding, talent management, on-screen content creation, technical production, stage management, on-site consumer engagement, and general event management.
To reinforce the brand message, on-site activities included a “Journey to Success Wall” where consumers where asked to write their goals for the year, a maze wall branding which featured actionable journey to success messages as well as a giant floor monopoly game which used relatable life scenarios and challenges to see how consumers would navigate their way on their journey to success.
Consumers also had the opportunity to participate on stage in the Gulder Dare Game, where they came upstage to showcase their talents and canvass for votes from other consumers in attendance, to win amazing rewards from Gulder.
The entertainment segment wasn’t left out as Gulder is committed to throwing the illest parties for young Nigerians. To get the crowd fully hyped, we had 2 outstanding DJs; Ritzy and BigN for a “mash-up and pass” performance as well as curating the Red Night Playlist. There were also outstanding performances from Skiibii, Seriki, Niniola and Wande Coal who not only performed their hits but also inspired the guests by sharing their own journey to success stories. Oh, we also had fire-eaters to light up the night!
Gulder Red Night is slated to happen in 5 different cities across Nigeria and we can’t wait to show you all the exciting experiences.
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