MAGGI CREATORS CONFERENCE 2024
THE BRIEF
Livespot360 was tasked to organize a high-impact Maggi Creators Conference to engage notable food creators, digital influencers, and Maggi influencers from Ghana and Nigeria. We were also asked to showcase Maggi’s brand values, relaunch a new SKU, and highlight product benefits to inspire collaboration and skill enhancement among food creators and influencers.
THE SOLUTION
Guests were welcomed to an immersive Experience Area featuring Maggi-themed decor, refreshments, and live music. A private session for select influencers focused on Maggi’s values and product benefits, complemented by breakfast, lunch, and networking. The event concluded with group photos capturing memorable moments and gift bags for attendees.
THE OUTCOME
We successfully united prominent food creators and digital influencers, fostering a collaborative community. We received glowing feedback for insightful and engaging programming. We achieved an impactful brand relaunch of the new Maggi SKU, "THE GAME CHANGER." We enhanced influencer loyalty and equipped attendees with actionable content creation skills. We positioned Maggi as a leader in the food content creation space.
