HEINEKEN X TIFFANY AMBER – 25TH COLLECTION FASHION SHOW

As the headline sponsor of Tiffany Amber’s 25th Collection Fashion Show, Heineken aimed to create a premium brand experience that aligned with the event’s elegance and prestige. The goal was to enhance brand visibility, provide a stylish and inviting space for guests, and foster meaningful connections within the fashion and beverage industries. Livespot was tasked with designing a lounge that would serve as both a relaxation hub and a statement of Heineken’s brand essence.

We designed the Heineken Fashion Lounge as an exclusive holding and chilling zone, offering guests a refined space to unwind, network, and indulge in a curated Heineken experience before the show.

With over 300 guests, including the Lagos State Governor and A-list celebrities, the lounge became a standout feature of the event. It provided an intimate yet vibrant atmosphere, reinforced Heineken’s premium positioning, and drove strong engagement both online and offline. Guests enjoyed Heineken-infused cocktails and the newly launched Heineken 45cl, ensuring an organic yet immersive brand presence. The space was meticulously designed to blend high fashion with Heineken’s vibrant identity, incorporating striking yet subtle brand elements that enhanced visibility while complementing the event’s aesthetic.