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Gangs of Lagos Premiere

Project Description

The Brief

Organize a press junket and premiere to mark the debut of Gangs of Lagos, Amazon's first original series in Africa. Commemorate this significant milestone while capturing the essence of Lagos and the story it portrays.

The Solution

Host two immersive events merging the vibrant energy of Lagos nightlife with its street culture.

The Result

An unforgettable celebration of African storytelling. Over 1000 guests, including key figures and executives from the African media and entertainment industry, immersed themselves in the authentic narrative of GOL through the brand design. The setup featured five distinct zones: an arrival area with traditional greeters, a blue-carpet press section, a picturesque holding space, a screening room, and an Isale Eko-themed street party zone. The event left a lasting impression as each zone incorporated elements evocative of Lagos Island, resonating with the series' setting.