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Fuze Talent Show

Project Description

The Brief

Engagement in Africa's pension sector is declining among Gen Y (Millennials) and Gen Z due to product acceptability, lifestyle changes, technological advancements, product benefits, and brand trust. Develop an initiative to connect with this young audience.

The Solution

The creation of a talent hunt show called FUZE to engage young people through Music, Technology, Dance, and Fashion. Manage pre-event activities (Call For Entries, Venue Planning, Digital and Physical Auditions, Judge Invitations) and event activities (Grand Finale, Prizes, Event Flow, Guest Hospitality, and Audio-Video Production).

The Result

The show attracted over 1000 entries, narrowed down to 6 winners. Additionally, 1000 participants received cash prizes sponsored by Stanbic IBTC Pension.