Born in Africa Festival
Project Description
The Brief
Develop a global event integrating Music, Art, Film, and Fashion to showcase African culture worldwide.
The Solution
Forge a strategic alliance with Access Bank to launch Nigeria's largest festival, Born in Africa Festival (BAFEST).
The Result
Themed "Giving the World Access to Africa," BAFEST accumulated nearly 15,000 online mentions, over 7 million unique users, nearly 200 million unique impressions, and about 3 million in reach. The festival harnessed art, music, film, and fashion to create an electrifying event.
