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Born in Africa Festival

Project Description

The Brief

Develop a global event integrating Music, Art, Film, and Fashion to showcase African culture worldwide.

The Solution

Forge a strategic alliance with Access Bank to launch Nigeria's largest festival, Born in Africa Festival (BAFEST).

The Result

Themed "Giving the World Access to Africa," BAFEST accumulated nearly 15,000 online mentions, over 7 million unique users, nearly 200 million unique impressions, and about 3 million in reach. The festival harnessed art, music, film, and fashion to create an electrifying event.